The purpose of a Marketing Officer qualification is to enable candidates to conduct market research, competition, identify market segments, use mix marketing and other promotional business activities where they will work. Through professional qualification, officials gain knowledge that will directly impact the performance of their work and the best business outcomes they will work on. During the training, participants will be introduced to the concept of marketing strategies and marketing campaigns, as well as how to prepare them during planning and implementation. Candidates will also be familiar with the content and implementation of marketing project management, but also with all other details that fall within the scope of the person's job in this work place.
Enabling candidates to master marketing techniques such as market knowledge, competition, product recognition, promotion activities, market positioning etc. The main topic of learning from the field of marketing will be related to the field of marketing and market research and the work to be performed by a person employed in marketing.
Candidates are trained according to a well-defined curriculum and teaching is conducted by teachers in the field. The purpose of the lesson is to create a professional marketing skill with the aim of promoting the company’s products in the market and providing benefits to the company based on customer satisfaction with the products offered.
Candidates acquire the knowledge, skills and aptitude for developing modern marketing techniques and methods. Where the customer is in the spotlight and the interest of the company is realized through customer satisfaction with the company’s products.